Britvic Ireland, part of the Carlsberg Group, has been appointed Official Soft Drinks and Water Partner of Aviva Stadium, marking a significant new collaboration to refresh supporters, guests, and teams at one of Ireland’s most iconic sporting and entertainment venues.

Under the partnership, Britvic will supply a broad range of soft drinks and water across stadium concourses, hospitality areas, and event operations, including Ballygowan Natural Mineral Water, Club Orange, Pepsi, 7Up and Energise Sport, helping enhance the matchday and event experience for hundreds of thousands of visitors each year. The agreement also includes joint activation opportunities designed to celebrate great-tasting refreshment and responsible hydration throughout the stadium calendar.

This partnership builds on existing ties to the FAI and IRFU, thanks to strong sponsorships with Ballygowan, Miwadi, and Energise Sport.  Successful collaborations were brought to life when Ballygowan was recognized as ‘Best Sponsorship Brand’ at the recent Irish Sponsorship Awards.

“This partnership brings together a beloved national venue and our leading portfolio to deliver choice, quality, and great service for fans and visitors,” said Mark Hargadon, Commercial Director, Britvic Ireland. “We’re excited to work with Aviva Stadium on seamless service, smart innovation, and sustainability-minded experiences.”

“This is a partnership investment that supports our long-term ambitions for the stadium and our guests,” said Daniel Wynne, Head of Operations at Aviva Stadium. “Working with Britvic helps us deliver high-quality refreshment while advancing shared sustainability commitments.”